Last week I emailed you about paying for an ad that encouraged keeping your cart empty. It was the start of my one-man effort to start replacing conventional ads with ads that promote less consumption.
Unexpectedly, many people reached out to me to ask if they could help pay for the ad. Even more downloaded the ad to share it.
I was taken back by the generosity and shared drive to make a change. I felt responsibility to lay the groundwork for a bigger movement, so that’s what I’ve been working on for the last week.
See it here: www.antiad.org
I don’t know how many people feel as strongly as I do about mindless consumption; how detrimental it is to individuals, our society, and the environment. But the response I received indicates that at least some do, so I’m hopeful that this is the start of something big.
In any case, I will continue my fight—hopefully with others beside me.
_LOVE THIS_ 👏👏