Focus and Simplicity

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Impressing others is the worst reason to buy anything
www.focusandsimplicity.com

Impressing others is the worst reason to buy anything

Yet that’s what drives many purchases

Sebastian Juhola
Jun 25, 2021
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Impressing others is the worst reason to buy anything
www.focusandsimplicity.com

How many of your recent purchases have been influenced by your thought of someone admiring you? Quite a few, I’m sure, since so many industries thrive on people wanting to signal higher status.

Just think about clothing or cars.

Yes, we need clothes. But who needs Prada?

Cars revolutionized how we move from one place to another. A car has the power to make people’s lives better. But who needs a Bentley for any other reason than impressing others?

We’re paying big money to participate in status games that make us miserable. We get the occasional feeling of being above other people, but for the price of working more and feeling worse when we see someone else with better stuff. You decide if it’s worth it.

Of course, most of us don’t admit caring about impressing others. It’s easy to justify luxury clothes with better comfort and higher quality and a car upgrade with safety. Businesses, of course, know this. They know you buy for status but need logical reasoning to defend the decision.

Eliminate ego from your buying decisions, and notice yourself having more money in the bank and becoming more content with life.

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Stephanie
Jul 1, 2021Liked by Sebastian Juhola

This is very accurate! I would like to see you post your book recommendations on the subject of minimalism :) thank you for your incredible writings 👏🏻

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